You Know What No Well Tiktok
Nigh people might recollect TikTok as being the hit pop single by Kesha. And nosotros don't blame them. But for the teens of the world, it has taken a completely dissimilar meaning. Try asking one of Gen Z'ers and they'll tell yous that TikTok is a completely new subculture.
TikTok is i of the fastest growing social media platforms in the earth which presents an alternative version of online sharing. It allows users to create short videos with music, filters, and another features.
Sometimes it's funny, sometimes it's cringey, but it's definitely addictive.
And while for many people TikTok seems to exist filling a void left past Vine, in that location'south much more than to information technology than only that. TikTok provides a platform for users to express themselves in a very creative fashion.
Just what exactly is this mystery app that youngsters can't seem to get plenty of? Let's take a look.
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What is TikTok?
TikTok is an iOS and Android media app that tin can be used for creating and sharing brusque videos. It was initially launched as Douyin in September 2016, in China. The following yr, in 2017, the app was launched by ByteDance for markets exterior of China. TikTok and Douyin both utilize the same software, but maintain separate networks in club to comply with Chinese censorship restrictions. TikTok is bachelor all around the globe via the App Store or Google Play stores.
Our favorite cover of "Stand by Me." 😍 moving-picture show.twitter.com/qcVTwiPvI5
— TikTok (@tiktok_us) October 22, 2018
Some of you might be wondering why TikTok might audio oddly similar to Musical.ly in terms of what you do inside the apps. And there'southward a good reason why. In late 2017, TikTok's parent company ByteDance, purchased Musical.ly. As a event of the merger, TikTok had smooth access to targeting the US teenage market place which previously belonged to Musical.ly.
To give you lot an idea of what TikTok aims for every bit a company, their mission is "to capture and present the world's inventiveness, knowledge, and precious life moments, directly from the mobile phone. TikTok enables everyone to be a creator, and encourages users to share their passion and creative expression through their videos." In doing so, TikTok competes with giants like YouTube, Instagram, and Facebook that accept either the backing of Google or Facebook.
What helps TikTok stand out amidst the contest is that it's more than of an amusement platform, instead of a lifestyle platform. And what makes information technology then bonny is that practically anyone tin become a content provider considering of the simplicity of using the app. That's why it appeals to so many content creators around the world and why they're exploring ways to meliorate their TikTok growth.
Now that we understand what TikTok is, let'due south dive into the top ten TikTok statistics for 2021, and why knowing them tin can be useful for marketers around the world.
By the manner, here's a grade on Tiktok marketing and a web log post that discusses TikTok for business organization that can teach you critical tactics for getting sales using Tiktok.
Top 10 TikTok Statistics
1. How Many Users Does TikTok Have?
Launched in September 2016, TikTok has exploded in popularity over the past five years.
The latest TikTok statistics show that, equally of January 2021, the platform has 689 million monthly agile users worldwide (DataReportal, 2021). That makes TikTok the seventh-largest platform in terms of users, ahead of others that have been around much longer such as Snapchat, Pinterest, and Twitter.
But to requite y'all an thought of how other apps performed in comparison with TikTok's growth, it took Instagram half-dozen years from its launch to gain the same corporeality of monthly active users that TikTok managed to achieve in under three years. Facebook, widely known as the king of social media , took more than four years.
With that said, this TikTok user statistic of 689 million does not include users in Prc, home to TikTok's parent company, ByteDance. That's because the social media site operates under a different name there.
Called Douyin, this Chinese version of TikTok boasts 600 million daily active users . Together, TikTok and Douyin have 1.29 billion agile users worldwide.
2. How Many Downloads Does TikTok Take?
In February 2019, TikTok reached its first billion downloads. The app took just under eight months to gain one-half a billion more. These figures are nothing short of impressive, because that the app was launched only as recently as 2016.
Today, TikTok'southward growth is showing no signs of stopping. The latest TikTok statistics show that every bit of April 2020, the popular video app has been downloaded more than two billion times worldwide on both the Apple App Store and Google Play (Sensor Tower, 2020). In other words, TikTok was able to double its number of downloads in just over a year—a clear sign of the app's skyrocketing popularity.
That's non the merely pregnant downloads landmark that the app has reached this year. In the start quarter of 2020, there were a total of 315 1000000 TikTok downloads worldwide. Not merely is this a whopping 58 percent increase from the previous quarter, more impressively, it is also the highest amount of downloads an app has ever received in a given quarter.
The surge in downloads is most likely a consequence of the coronavirus pandemic. Nether lockdown, consumers were spending increasingly more than time on their mobile phones and seeking out amusement and new ways to stay connected, which in turn, drove TikTok downloads.
iii. TikTok is the Nearly Downloaded App on the Apple tree App Shop
If the previous TikTok statistic didn't amaze you, this one will surely blow you away.
As of Q1 2019, TikTok is the most downloaded app on the Apple App Shop, with 33 one thousand thousand downloads in a unmarried quarter (Sensor Tower, 2019). The app strongly beats out YouTube, Instagram, WhatsApp, and Facebook Messenger, which round out the top five.
What's more than, this is TikTok's fifth consecutive quarter equally the most downloaded app on the Apple App Store. This means that non only is TikTok able to keep its current user base of operations strong, but it's also constantly evolving to attract a new and growing user base.
Only TikTok appears to be more popular among iPhone users than Android users – TikTok is 'only' the third-well-nigh downloaded app on Google Play, behind WhatsApp and Facebook Messenger.
Even then, Q1 2019 is the app'due south best performing quarter all the same, with 188 million new users – a year-on-year increment of 70 percent from the 110 million new users it registered in Q1 2018.
Every bit further show of the app'due south contempo growing popularity, TikTok also crossed the one billion marking for app installations on the App Store and Google Play worldwide. This was largely thanks to the 667 million outset-time downloads in 2018 – which propelled it to fourth place on the list of most downloaded not-game apps of the yr.
four. TikTok Conquers US Youngsters
TikTok might yet be a chip of a head-scratcher for the older generations, but it has actually hit the blast on the head when information technology comes to engaging with youngsters.
62 percentage of TikTok users in the U.s. are anile between 10 and 29 (Statista, 2020). In comparison, but 7.1 percent of them are over the age of l.
Why is TikTok then popular among the younger generation, while many older social media users have never heard of it? Only put—it's by blueprint.
To start off, the lure of TikTok among the younger generation can exist explained by the fact that the app's creators decided to choose users anile nether 18 equally their target audition from the very beginning.
In a way, y'all can say that TikTok creators understood the younger generation much better than their competitors. With their target audience specified from the commencement, they studied their habits and preferences, which helped them create a social media app that gives them exactly what they're looking for.
TikTok allows its users to express themselves creatively. Sharing amusing videos of themselves singing, dancing, or lip-syncing to their favorite tunes are just some means youngsters use TikTok.
5. TikTok Downloads on Google Play
As the fastest-growing social media app , it'southward interesting to take a look at where most TikTok downloads originate from.
The latest statistics show that TikTok was especially pop in South America towards the end of Q3 2020. The app was downloaded from the Google Play store 3.08 one thousand thousand times in Brazil in the month of September solitary (Statista, 2020).
Mexico is in 2d place with only a touch fewer downloads at three million, followed past the US with two.31 million and Russia with 2.24 meg.
Pakistan is fifth on the listing and accounts for 1.65 one thousand thousand TikTok downloads. But it may before long be falling off the TikTok downloads charts equally the state's TikTok ban takes effect in Oct 2020. Authorities there say they're doing and so because of what they deem to exist "immoral/indecent content" on the platform.
This comes only four months after the app was banned in neighboring India, formerly the country where the bulk of TikTok'south users were located. At i point, TikTok downloads in India made upward as much as 30 per centum of the app's total global downloads.
six. How Much Time Do Users Spend on TikTok Daily on Average?
When it comes to the daily fourth dimension spent on TikTok, users spend an average of 52 minutes per twenty-four hours on the app (BusinessofApps, 2019). Then this means that people are using the social networking app daily either for creating and sharing short videos of themselves, or for watching the existing plethora of TikTok videos uploaded to the platform. Either way, they're doing it for almost an 60 minutes everyday.
Allow's accept a look at how other social media sites perform in comparison to TikTok. People spend almost the same amount of time on Instagram (53 minutes), and a piddling less on Snapchat (49.5 minutes). Facebook takes the lead with users spending an boilerplate of 58.5 minutes on the social media platform each 24-hour interval. And for marketers, all this can be a big deal to know. That'south because the more fourth dimension people spend on these apps, the college is the chance that they will encounter advertisements.
7. How Many Countries Is TikTok Available In?
As of 2019, TikTok is available in 155 countries (Apptrace, 2019). It'due south likewise available in 75 languages. This covers a large part of the population.
What'south even more interesting to notation is how TikTok managed to gather such a huge audience in such a short bridge of time, all the while growing into new markets. To brainstorm with, near of TikTok'south Western audience belonged to Musical.ly, and for the Eastern audience they run a carve up version of the app called Douyin, that they're much more than familiar with. TikTok has done particularly well with growing its Asian followers. The app is downloaded more than 10 million times by the people in Thailand alone. And in India, there are now more than than 20 million active users of the app.
As a marketer, this TikTok statistic can be of involvement to you when y'all're because your marketing efforts based on your target audience. With TikTok you have the possibility of reaching an audience in 155 unlike countries. And, statistically speaking, there's a very high likelihood that your audience is located somewhere in these countries.
8. Ix Out of Ten TikTok Users Use the App Multiple Times Daily
Three-quarters of all apps are downloaded, accessed once, and and so entirely forgotten. With the side by side TikTok statistic, y'all tin can be sure that TikTok falls into the remaining one-quarter.
90 percent of all TikTok users access the app on a daily footing. Not only that, they are extremely active on the app. A study observing the behavior of TikTok users in the bridge of one month shows that 68 percent of TikTok users watch someone else's video and 55 percent upload their own videos (Globalwebindex, 2019).
There likewise appears to be a difference in watching and sharing habits, with the quondam a clear preference amongst TikTok users.
To dig deeper, there might be some obvious reasons why at that place's a preference of watching existing content over publishing your own. Some users might prefer TikTok as a source of amusement. Simply, despite the fact that users are more than actively watching existing content, at that place'south still an amazing number of people who are sharing their ain videos. This as well demonstrates the creative freedom and simplicity of TikTok as a social platform.
nine. Growing Number of United states Adults Utilize TikTok
We've got another fascinating TikTok statistic that helps us sympathize the demographics of TikTok users improve. Basically, Americans dear TikTok. 26.5 out of the 500 million monthly active users are from the USA . This statistic combines the downloads of TikTok from both Android and iOS.
Merely fifty-fifty though the app is still overwhelmingly more popular among teens , latest figures actually evidence a shift away from this trend.
Autonomously from slight dips in the third quarter of 2018, the number of US adults using TikTok has been pretty much consistently on the rise over the by few years (Marketingcharts, 2019).
At the start of the fourth quarter of 2017, at that place were 2.six million The states developed TikTok users. Just 12 months later, that increased nigh three-fold to 7.2 meg. Since September 2018, TikTok usage amid U.s. adults has increased exponentially – doubling and reaching 14.3 million in but 6 months.
In less than 18 months, the number of US developed TikTok users grew five.5 times.
Ane of the main contributing factors of TikTok's sudden rising in popularity from September 2018 can be attributed to The Tonight Show starring Jimmy Fallon. As function of the testify's segment, The This evening Testify host, Fallon encouraged viewers to accept role in a series of challenges hosted by the TikTok app. Equally a result of this partnership, TikTok experienced a huge fasten in appointment and downloads.
10. Boilerplate Number of Viewed Videos on TikTok
When it comes to the average number of videos watched on TikTok, in that location were more than 1 one thousand thousand videos viewed every day in a year (Influencermarketinghub, 2018). What's mind bravado is that within a twelvemonth of TikTok'due south development, it reached this milestone of i million views per day.
This TikTok statistic is proof in itself that you need to offset paying attention to this social media site. As mentioned earlier the app started initially growing when it acquired its rival Musical.ly in 2017. After the merger of the 2 apps, there was no looking back. This style non only did TikTok have a shine entry to the marketplace but it too catered to an existing market's needs. Merely it's important not to forget that TikTok'southward sizable user base is non only due to a growth in Western markets, but because of effectively growing in emerging markets like Prc and India.
Content and community were a large actor in encouraging the growth of TikTok in a very brusque bridge of time. From then onwards, TikTok continued to abound and achieve new audiences.
Conclusion
And then information technology's safe to say that TikTok is doing much more than just replacing Vine, or other like social media apps. Now while TikTok might be competing with the big players in the market, the platform serves a unlike purpose than YouTube, Instagram, or Snapchat. TikTok is a platform mainly aimed at content creators. And the ease with which anyone tin can become a content creator, is 1 of the many factors that gives TikTok an advantage over the competition. With these TikTok statistics in listen, you'll be able to empathise the new social media happenings in a better way. These statistics as well prove that whether you're a social media marketer or a social media user, TikTok isn't a force to be taken lightly. It's time to pay serious attending to TikTok marketing.
Summary: TikTok Statistics
Here'due south a summary of the TikTok statistics you demand to know in 2021:
- TikTok has 689 million monthly active users worldwide.
- The TikTok app has been downloaded over 2 billion times on the App Store and Google Play.
- TikTok ranked as the pinnacle most downloaded app in Apple'south iOS App Store for Q1 2019, with more than than 33 million downloads.
- 62 percent of TikTok users in the United states of america are between 10 and 29 years quondam.
- TikTok has been downloaded 611 meg times in India, which is effectually 30 percent of the app's full global downloads.
- When it comes to the daily time spent on TikTok, users spend an boilerplate of 52 minutes per day on the app.
- TikTok is available in 155 countries, and in 75 languages.
- 90 percent of all TikTok users access the app on a daily footing.
- In less than eighteen months, the number of US developed TikTok users grew 5.5 times.
- There was an average number of more than than 1 one thousand thousand videos viewed every day in a year.
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Source: https://www.oberlo.ca/blog/tiktok-statistics
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